Safir anand

Brand Strategist

Safir anand

Brand Strategist



Safir is an Intellectual Property lawyer and brand strategist with diverse interests ranging from brands, music, fashion, travel. He is a prolific investor and harbours deep interest in value investing.


Recognised for his expertise in trademark matters, Safir Anand has led licensing and franchising for multinationals entering India. And he has been an active contributor at Franchise India and Licensing India. Very recently he has been working closely with the Indian fashion community to resolve intellectual property matters.

His recent talks include BSE Institute, Business Coaching Institute, Indian Investment Conclave and International Brand Licensing and Merchandising show .


He has been featured both in his capacity as a lawyer, investor and strategist in Economic Times, Times Of India, Asian Age,  Business Standard, Mint, Patriot,  Dalal Street Journal, Safal Niveshak, Quint, The Week, Business World.


Safir has been recognised in Wockhardt Foundation’s Youth Popular Awards, and relishes his role in finding and encouraging innovation as part of MeltingPot2020.


Safir has a vibrant social media following on Twitter – @safiranand – and blogs at









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